Porter Health is a preventive heart, kidney, and metabolic health platform. Chelo took on its complete marketing, from the first ad to the final sale, and built a system that turned a strong clinical offer into real purchases.
2026
Meta Ads, Google Ads, Social Media, Website, Funnels & Automation, Email Marketing, Video Editing, Graphic Design
4 Months
Porter Health had a credible offer, a clear mission, and physician backing, but it was not getting sales. People were not finding the offers, and the ones who did had no clear path from interest to purchase. They came to Chelo for more than a few campaigns. They needed a complete marketing and sales plan, with every channel pulling in the same direction.
We started by treating Porter Health as one connected system instead of a set of separate channels. Before building anything, we got clear on who the buyer was, what they needed to believe before paying, and which offer to lead with. From there, every team worked from the same message, look, and tone.
Paid ads on Meta and Google brought in new audiences. The website, funnels, and quiz turned that traffic into leads. Automation and email marketing followed up with every lead, so interest did not go cold. Social media, video, and graphic design built trust along the way, with physician-led content and clear, consistent creative that made a medical topic feel approachable. We reviewed performance regularly and moved budget and creative toward what worked.
Porter Health was only running a leads campaign for its waitlist. It did not have the assets needed to run a purchase campaign, so nothing was built to turn attention into paid assessments. Its social media presence was minimal, and its channels were not connected to each other.
Chelo built the full marketing system Porter Health was missing, moving it from collecting waitlist leads to selling its assessments. We started with the offer itself, putting the $199 Full Assessment and the $79 Insights at the center of every channel, and rebuilt the path to them. The website was updated to lead with those two offers, and an interactive health quiz and funnel pages now qualify visitors and guide them toward checkout. Behind them, automation and email marketing follow up with every lead, so interest no longer goes cold after the first visit.
To bring in the right people, we launched purchase campaigns on Meta and Google. A physician-led video campaign carries the main budget, while static ads are tested separately across four audience angles: family history, a recent heart attack in the family, South Asian health risk, and the guarantee and offer. Retargeting brings back quiz drop-offs and site visitors, and Google search campaigns capture high-intent searches such as “ApoB test near me” and “advanced lipid panel no referral.” Performance is reviewed regularly, and budget and creative move toward what works.
Social media, video editing, and graphic design carry the brand’s voice across every touchpoint. We manage Porter Health’s Instagram and Facebook presence with a steady content plan built on its core ideas: what standard physicals miss, early risk staging, and a plan instead of just a score. Physician-led videos are edited into full-length and short versions for ads and social, and every creative piece, from ad images to social posts, carousels, and email graphics, follows one consistent visual style. The result is a brand that looks and sounds the same from the first scroll to the checkout page.
Chelo gave Porter Health a complete marketing system. Campaigns now bring in qualified buyers and have produced 42 direct purchases and $7,280+ in revenue. Social media has grown on Instagram and Facebook, email and automation keep leads warm, and the website and funnels move people toward the $199 Full Assessment.
Porter Health is a prevention platform for heart, kidney, and metabolic health. Members get advanced labs, a clinical risk assessment, a personalized prevention plan, and one-on-one coaching. It is built on the American Heart Association’s cardiovascular-kidney-metabolic framework and was named a Challenge Champion at the AHA Scientific Sessions 2025.
Meta Ads, Google Ads, Social Media Management, Website, Funnels, Automation, Email Marketing, Video Editing, Graphic Design
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